DISPLAY CHINA 2019:
what are Visionox, BOE, Tianma, HKC and Mantix showing?
2019 will be a crucial year for China’s panel industry to hit the high-end market. Domestic panel companies have been actively researching and developing high-end panel technologies to compete for more market shares and consolidate their position in the industry.
On June 26, the DISPLAY CHINA 2019, jointly organized by the liquid crystal branch of CHINA optical optoelectronics industry association (CODA) and Reed Exhibitions Kuozhan of Shanghai, formally opened in Shanghai new international expo center. Visionox, BOE, Tianma, HKC, Mantix, and other domestic and foreign well-known panel makers still appeared in this exhibition, the reporter noticed that this time they show a lot of new display technology and innovation of enterprise products, among which car display products are more eye-catching.
Now let’s take a look at some of the new display technologies and innovations that manufacturers are showing off.
Let’s start with the car display.
As a large segment of the current display market, car display special attention in recent years, and manufacturers show related products every year.
Through the analysis of the products or exhibits launched by manufacturers in recent years, we can see that the car display market has also undergone great changes.
In the beginning, it was a proper central control screen, and then the car display gradually spread to the onboard instrument, head display, window, etc., and its appearance also changed, such as large size, curved, shaped, built-in, etc., with increasingly high resolution. What’s interesting is that the latest 5G and autonomous driving technologies are likely to push car displays to higher specifications.
Data from the car display market is also doing well. According to the statistics of IHS, the market research institute, the global vehicle panel shipments in 2018 were 161 million, an annual increase of 9.4%, among which, the central control display panel is the largest application market, with shipments of 78.3 million, 60.8 million and 22.4 million for other applications.
To highlight the in-car market, the DISPLAY CHINA has set up a “smart cockpit and in-car display and intelligent interactive exhibition area”, and invited senior experts in the field of in-car and display to discuss and share the technology solutions and development trends of smart cabin market, onboard infotainment system and multi-screen integration. And representatives of new display enterprises in China, such as Visionox and Tianma, have displayed relevant innovative products.
As one of the representative enterprises of the new display in China, Visionox has been committed to independent innovation and continuous breakthroughs in flexible display technology. Without exception, Visionox has also brought new technology products to this exhibition.
Visionox flexible screen concept vehicle application — unlimited
Visionox ‘s in-car application cleverly utilizes the shape and display characteristics of a flexible AMOLED screen to present a new application scene of the future interior space and makes new breakthroughs in safety, comfort, and human-vehicle interaction. At the exhibition site, the car with the flexible screen of Visionox attracted quite a lot of visitors.
From the project of flexible car display approved in 2016 to the commercial application, Visionox has been enhancing the independent innovation research of flexible car display and has released two innovative applications of flexible car display successively. The above is the latest one.
The other is the world’s first mass-produced blind spot visualized a-pillar U, launched at the Shanghai auto show in April. Visionox exclusively supplies flexible AMOLED screens for its transparent A-pillar. This is the first time that the domestic AMOLED flexible screen has been released in mass production vehicles, marking that the application of flexible car display has been out of the concept stage and has officially entered commercial use.
Visionox said that in the future, it will rely on the technological innovation advantages in the field of flexible AMOLED to further develop the application scenarios of flexible car display, and help the reform and upgrading of car display in the future.
With the current screen display size unchanged, the flexible form is more portable and suitable for more use scenarios. Today, it is the flexible display screen that moves from the sample stage to the production stage. This time Tianma exhibits many flexible products.
In this exhibition, as previously disclosed, Tianma has demonstrated the 7.4-inch Foldable WQHD AMOLED display screen and 13.3-inch AMOLED display screen. The former is an inward-folding display screen, with a bending radius of 3 mm and a bending Angle of 0~180°, and a 21:9 shaped comprehensive display screen. The resolution is as high as 3360×1440 (493 PPI), which can meet the diverse bending needs of customers. The latter is a medium-sized OLED product with a resolution of 1920×1080. It is light and thin in shape and adopts many advanced technologies in the industry in terms of design and technology. Its ultra-short response time, ultra-high contrast, ultra-low reflectivity, 100%NTSC ultra-wide gamut, Real RGB pixel array, and other advantages make it widely used in the field of ultra-book display, vehicle display, and other fields.
And in the field of vehicle display, Tianma also brought a number of vehicle display solutions.
Tianma’s 8.8-inch e-mirror adopts a new panel design, featuring ultra-narrow frame, -40℃-95℃ wide temperature, high brightness display, etc. Meanwhile, depending on dimming glass, it can switch between rearview Mirror and streaming media function freely.
What makes the author some accident is, Mantix also exhibited this year. The exhibition is about metal oxide technology used in mobile phones, televisions, and other applications. The technology was developed by Sharp in Japan.
Metal oxide technology
Metal oxide technology, with high electron mobility (about 30 ~ 50 times of a-si), low leakage current (about 10-12a) and other characteristics. Therefore, it has an excellent performance in power consumption, resolution and penetration rate. In the near future, metal oxides can be used in the production and development of AMOLED and flexible screens due to their high electron mobility and low-temperature process characteristics.
It is said that this is a rare metal oxide small size LCD product in China, which has been mass-produced this year and is very power-saving and may be able to solve the problem of insufficient battery life in the future.
In addition, Mantix also showed the onboard display, ultra-thin flexible screen, future mobile phone screen and so on.
TFT – LCD technology
Although LCD technology has been widely used, it is still in the process of further innovation. At present, improving resolution and high-cost performance ratio is the inevitable direction of display industry development. More exquisite picture quality and clearer details can bring more real visual experience to the audience. In addition to high-cost performance ratio, LCD products are still the best choice for ordinary consumers. At present, 4K TV has replaced most 2K TV and become the mainstream product of the Chinese color TV market. In recent years, the UHD TV video industry has been booming. 4K/8K TV is welcoming the popularity tide. Meanwhile, 8K(7680×4320) UHD TV is surging, becoming an important development trend of the color TV industry.
As a giant in China’s display industry, BOE’s products are indispensable in this exhibition.
This time BOE introduced a BD Cell display, which is said to be a new breakthrough in TFT-LCD technology, comparable to OLED, a key technology of BOE this year.
BD CELL display interactive experience
By adopting the black and white and color two-layer Cell design, as well as pixel partitioning technology and micron ultra-fine light control technology, BD Cell LCD display can achieve the contrast of millions of levels, dark tone performance is more profound. Compared with the OLED display next to it, the BD Cell LCD display has rich details of the low-grayscale screen, and its power consumption is 40% lower than that of OLED display of the same size, with extremely powerful color performance and ultra-HD HDR experience.
It is reported that the Chinese TV brand Hisense’s ultra-high-definition TV products equipped with BOD BD Cell display will be on the market soon, let us wait and see.
In addition, BOE also brought flexible screen products and interactive electronic whiteboard with the maximum support of 40 touch control and 4 multi-color active pens to write at the same time, making the writing experience more delicate and smooth.
HKC that does not exhibit easily all along also brought display technology and innovation products this time. The first one is Fission Cell display technology, which will truly achieve double resolution, color saturation, color depth, and dynamic response rate.
In order to make the LCD liquid crystal display performance reach the performance level of OLED self-luminous display, the Fission Cell technology not only has the contrast beyond the current OLED (500000:1), but its color performance is also improved compared with the current OLED display, and it can be combined with the dual-screen hybrid black insertion technology. Improving the low LCD display response rate to the same level as OLED’s, and its cost is much lower than the same size OLED display, can become a cost-effective market choice.
Another product that HKC showed is Wallpaper TV. With a thickness of only 6.9mm, this wallpaper has a narrow bezel design and an ultra-lightweight module design, which gives the product a minimalist concept and a 4K ultra-clear display for a highly reproducible viewing experience. Whether as a live wallpaper display or a home TV, it gives an unparalleled aesthetic.
In addition, HKC also displayed a variety of touch-sensitive commercial products such as a 65-inch conference machine, a 75-inch educational machine, and a 58-inch all-in-one.
For more information on the LCD panel or to purchase LCM products, please feel free to visit https://www.vislcd.com/.
Parts of the article are excerpted from FPDISPLAY